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Looking like something out of Baywatch might be wishful thinking for most of us this summer. But having unearthed the best kept celebrity beachwear secret - the treasure trove that is Biondi - at least we can get a helping hand to look beach fabulous.
Favoured by the likes of Sienna Miller, Geri Halliwell and Rosamund Pike, this luxury holiday boutique is aimed at the discerning traveller with divine swimwear, kaftans and beach accessories.
But the best bit has to be Biondi's bespoke bikini service. Choose from an enormous selection of colours, fabrics and styles to make sure you find the perfect swimwear to suit your shape and style, and even personalise your bikini with hand-stitched embroidery.
Biondi can also create bespoke kaftans, sarongs and beach dresses. Pamela Anderson watch out.
Biondi bikinis cost from £100 in store, bespoke bikinis from £250 and bespoke kaftans from £120, for more information visit the store at 55b Old Church St, London SW3 5BS, 020 7349 0430.
Exhibitionists in style
London is revelling in its fashion capital status this week with the launch of two major style exhibitions; The Little Black Dress at the Fashion Textiles Museum and the Barbican's retrospective of Dutch designers Viktor & Rolf.
The Little Black Dress exhibition opens this Friday and demonstrates how - though trends have come and gone in the last century - one thing has remained constant in every woman's wardrobe; the LBD.
In celebration of this, the Fashion Textiles Museum is exploring this powerful fashion icon, which is a staple on the catwalk and red carpet, and exploring its role in fashion history.
The exhibition charts the development of the LBD from 1926 when Coco Chanel showcased a simple black jersey dress in American Vogue to the present day. Exhibition highlights include Julien Macdonald’s flowing creation worn by Victoria Beckham in her book “That Extra Half Inch” and Joanna Lumley’s favourite Jean Muir dress, which she claims “transformed her life utterly”
Labour Behind the Label, the workers rights group, has slammed Primark for its decision to axe three of its suppliers in South India for sub-contracting some work out to children and breaching its ethical code.
Labour Behind the Label said Primark's decision yesterday was a "knee-jerk cut and run" move to sever contracts with the three Indian suppliers who will be featured in a forthcoming Panorama documentary.
Yesterday Primark said that following information passed to it by the BBC it had severed ties with three of its Southern Indian suppliers which it said had sub-contracted work without Primark's knowledge. Some of the work was sub-contracted to home workers and in some instances children were found to be working at home.
Labour Behind the Label's campaign co-ordinator, Martin Hearson said where workers' rights abuses were uncovered it was good practice for retailers to stay with the factories and work with them to improve conditions. He said: "This reaction from Primark smacks of old school reputation management and falls far short of the response we would expect to see from a company that claims to be committed to ethical trading."
Hearson added: "Cutting and running from suppliers following exposure by campaigners or the media only serves to punish those workers brave enough to speak out about their conditions. It certainly won't do anything to improve their lives."
"Primark also needs to take a long hard look at the way it buys from suppliers. Illegal sub-contracting is often a result of the pressure to produce large amounts of clothes quickly and cheaply, a key component of Primark's business model," Hearson added.
Labour Behind the Label said that in its view, home working in itself was not a violation of ethical trading standards. The group said that it was extremely widespread and played an important role in garment supply chains and in local and national economies.
